![]() This is the name of the game in the highly-competitive and mature mobile appverse.īeyond the overall mobile playbook, Yelp’s new UX could be about gaining mobile local share from longtime nemesis Google. With a more personalized “home” experience and search results on its mobile app, the company is hoping to grow its active use. That has downsides in forcing a user action (explicating their preferences) but upsides in reliability.Īnother key tradeoff for Yelp - and a driver for this rollout, we believe - is user engagement. Careful not to go too far down an AI/automated path, Yelp has opted for explicit user signals through its new onboarding module. This trend is most evident in Apple’s iOS 11 App Store redesign which makes it more discovery than search.īut in order to pull that off, you need signals on which to base personalization. We’ve seen an overall trend in mobile UX design towards personalized and curated experiences in favor of traditional search-forward ones. The move is logical and even surprising in that it didn’t already exist. That will then govern search results and home-screen suggestions on an ongoing basis. For those unfamiliar, the new UX allows users to specify their dietary and lifestyle preferences in an onboarding module. Yelp announced a new feature on Tuesday that will create a personalized front end for its mobile app. ![]() Check out the entire series here, and its origin here. Running semi-weekly, it examines the moves and motivations of tech giants as leading indicators for where markets are moving. This is the latest in LSA’s Skate To Where the Puck is Going series. ![]()
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